Jon Jacob sits alone in The Fairmount, a dingy, drug-ridden establishment that once accommodated New England socialites. A bottle of Johnnie Walker pressed to his lips, Jon reflects on his promise to his daughter, swearing never to drink again. A vow he honored for nine-plus years, but now, sobriety seemed irrelevant with her passing.

Depleted and armed with the ideology of nothing left to lose, Jon drowns Vanessa’s memory under a golden swig that grants him no such pardon. Willing to drink himself, dead, Jon’s plan is interrupted by a smooth-talking salesman cozying up to spin a deal.

Initially, Jon ignores the stranger, deeming him a nuisance, but the man insists on sticking around to display the benefits of his proposal. A simple game of words, in which the Salesman speaks, and the people in the bar blindly do his bidding – without hesitation. What better resource the Salesman offers than absolute capitulation from the woman responsible for your daughter’s murder? Your wife in the ground, where she belongs. And all for the mere exchange of a modest handshake.

Uncertain if drunk or delusional, Jon disregards the stranger and leaves The Fairmount with striking a deal. Even if the offer was genuine and the Salesman not a figment of his imagination, Jon didn’t believe himself capable of killing Jenna, though the urge to do so was undeniable.

However, Jon’s reluctance quickly shifts after the Salesman stages a clever hallucination replaying Vanessa’s murder. His heartbreak turning to rage, Jon accepts the terms of the stranger’s arrangement, for which the Salesman gladly complies.

The powers of persuasion extended to Jon; he grabs a cab and heads straight for Eldridge Asylum, where the judge incarcerated Jenna.

Jon’s hatred, spilling over into brutality; he toys with Jenna while forcing suicide. Anything he says, Jenna does, until finally, taking her last breath, a memory slips past her lips. It is the recollection of a Salesman visiting the Jacob’s home the day of Vanessa’s death. At this pivotal moment, Jon realizes Jenna isn’t Vanessa’s killer and that the Salesman has been playing him since the start. Swayed by his drunken emotions, Jon has bartered his soul to the very creature who robbed him of everything.

His family, his humanity; all that is left is a man cursed by his own choice, now trapped in a supernatural world that has only begun to show its true identity.

Shackled to the chain that binds him to the demon, in the end, Jon will need to decide whether to accept his fate as the next Salesman or fight to maintain a glimpse of the man he was.